Hi, I'm Shannon Isom!

My Portfolio

A collection of internal and external branding, multi-channel campaigns, and executive communications where strategy meets storytelling to engage audiences and drive impact.

Featured Projects

Campaign Collateral

Gallery

Creative Strategy in Action →

Campaigns in Action →

View Designs →

Note: Portions of this work have been adapted to maintain confidentiality.

Hi, I’m Shannon. I combine strategic thinking with creative storytelling to create clear, compelling communications that engage diverse audiences and drive measurable results.

With 15+ years leading multi-channel campaigns, digital initiatives, and executive communications, I craft messages that connect with people, inspire action, and foster alignment.

What sets me apart is my empathy-driven approach—I focus on understanding audience needs, perspectives, and motivations to ensure every story and experience resonates, inspires, and delivers meaningful impact.

15+

About
Me

Years of experience

B.S. Business Administration, Marketing

I guide initiatives from vision to execution, driving employee engagement and collaborating across teams to ensure alignment and impact.

I design campaigns, messaging, and creative assets that resonate with audiences, inspire action, and drive results through audience-focused storytelling.

I transform analytics and market insights into strategies that enhance CX and EX while driving performance and business results.

Areas of Expertise

Regional Marketing Communications Specialist, Sales Operations & Retention Strategy

Comcast, Baltimore, MD | 2008-2017

Advanced marketing communications initiatives designed to improve customer retention, frontline enablement, and regional competitiveness. Created a Regional Marketing SharePoint site and managed Comcast’s Einstein CMS for the region, streamlining messaging and ensuring accuracy.

Experience

Regional Events Lead, My Abilities Employee Resource Group (Concurrent Role)

Comcast, Baltimore, MD | 2021-2024

Organized events and advocacy programs supporting employees with disabilities.Established and maintained partnerships with community organizations to enhance outreach and inclusivity.

• Expanded Comcast’s “SuperFriends” initiative regionally, producing newsletters, videos, and an incentive program that boosted engagement, strengthened frontline product advocacy, enhanced internal Xfinity Mobile fluency, and earned the Q42021 Regional Champion Club Award.

• Established a unified internal brand identity, including logos, style guides, and digital assets, standardizing employee communications and strengthening the messaging framework. (Q2-2021 Regional Champion Club Award)

• Led the production of 65+ virtual product advocacy shows and launched a 10-edition digital magazine, strengthening internal communications and building sustained employee engagement.

• Drove 70% growth in engagement through a targeted competitive intelligence incentive and insight-sharing program. (Q1-2023 Regional Champion Club Award)

• Developed and launched the region’s first competitive intelligence storytelling framework, transforming market data into actionable insights that guided strategic decisions and informed employees across the region.

• Created interactive tools, including Regional Marketing Guides, SharePoint sites, and a companywide offer management system, standardizing messaging, improving sales efficiency, and accelerating best practices.

• Advised senior leaders on executive communications strategy, and produced supporting creative assets, translating complex technical and market insights into clear, engaging narratives for diverse audiences.(Q1 & Q3-2022 Regional Champion Club Awards)

Senior Marketing Specialist

Comcast, Baltimore, MD | 2017-2025

Strategic partner to regional leadership, leading internal communications and competitive marketing initiatives across a five-state region supporting 2,000+ employees.

I’d love to hear from you! Whether you want to collaborate, share ideas, or just connect, feel free to reach out.

Phone

410-684-4610

Email

shannonmccauseyisom@gmail.com

www.linkedin.com/in/shannonisom

Let's Connect!