External Campaign Collateral

pURPOSE

To strengthen brand visibility and community presence by supporting regional marketing efforts across retail and public engagement channels. These campaigns aimed to create memorable touchpoints through locally resonant experiences, retail-driven promotions, and brand-forward creative.

APPROACH

Developed and produced a suite of external assets tailored to high-impact environments. Breakaway banners for high school sponsorships brought Xfinity’s brand into local spaces, building positive associations through community involvement. Branded postcards and coupon inserts were designed for retail initiatives, combining bold design with compelling offers to increase store traffic and product engagement. Each piece reinforced core messaging while reflecting the spirit of regional connection.

REACH

Distributed across local high schools, retail stores, and target neighborhoods as part of Comcast’s Beltway region marketing strategy. Campaign assets supported field sales, retail activations, and event-specific outreach—contributing to stronger brand affinity and measurable engagement growth at the community level.

Company: Comcast – Beltway Region
Role: Lead Designer
Team: Sales & Marketing + Regional Leadership
Core Skills: Brand Activation & Local Engagement | Event-Driven Promotional Design | Print Production Management