Solution

IMPACT

The campaign significantly boosted employee engagement with the Xfinity Mobile product, enhancing internal confidence and fluency across teams. Through peer-led storytelling and dynamic brand immersion, it fostered a culture of advocacy from within. In recognition of its success, the initiative was honored with the 2022 Comcast Regional Champion Club Award for best practice in employee-driven brand activation.

CHALLENGE

The original SuperFriends initiative, developed by Comcast’s Division team, aimed to educate employees on Xfinity Mobile. I was tasked with expanding this initiative for regional rollout—enhancing relevance, amplifying engagement, and driving frontline product advocacy.

Xfinity Mobile "SuperFans" Campaign

Tales of Xfinity Mobile Superfans

This internal campaign reimagined employee engagement through a comic book–inspired brand refresh, positioning team members as everyday heroes sharing their Xfinity Mobile success stories. From superhero-themed newsletters to a confidential video series featuring senior leadership, each touchpoint advanced the “Superfans” storyline—fueling cultural pride and peer recognition. I also led a region-wide employee incentive program that drove Xfinity Mobile conversions and turned employees into true brand champions.

Company: Comcast – Beltway Region
Role: Internal Brand Strategist | Designer | Campaign Manager
Team: Sales & Marketing + Regional Leadership
Core Skills: Visual Identity | Internal Messaging | Storytelling | Employee Engagement | Video Production